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Palmer Holland In the News

Rising Diabetes Rates Demand a Food Industry Rethink: The Case for Clean-Label Formulation

April 30, 2025
Research has found that diabetes is on the rise at an alarming rate. In the U.S., type 2 diabetes has increased by nearly 20% among young people, while globally, cases have quadrupled over the past decades. The World Health Organization (WHO) is calling for urgent action, highlighting the role of diet and processed foods in this crisis.

As more consumers become aware of the connection between food and metabolic health, they increasingly demand cleaner, healthier ingredient choices. Food manufacturers are taking notice, shifting away from artificial additives and high-sugar formulations in favor of clean-label solutions that support blood sugar management. This shift isn’t just about consumer health—it’s also a smart business move.

The Industry’s Response to the Diabetes Crisis
The food industry is facing increasing pressure to provide healthier options. Diabetes-friendly and low-glycemic foods are now a major growth opportunity. Brands that prioritize clean-label innovation are gaining a competitive edge by responding to the demand for transparency, natural ingredients, and functional nutrition.

This shift is already visible in reformulations that reduce added sugars, incorporate plant-based proteins, and utilize functional fibers to support metabolic health. Companies that invest in these changes now will not only help fight the diabetes epidemic but also position themselves as leaders in the clean-label movement.

Clean Label Swaps That Support Blood Sugar Management
The right ingredient choices can make a big difference in managing and even preventing diabetes. Some of the most impactful clean-label swaps include:
  • Reducing Added Sugars: Instead of refined sugar, brands are turning to allulose, stevia, and monk fruit, which offer sweetness without spiking blood sugar levels.
  • Boosting Fiber Intake: Citrus fiber, inulin, and resistant starch help slow glucose absorption, improving blood sugar stability.
  • Plant-Based Proteins for Satiety: Pea protein and other plant-based proteins support muscle maintenance and help prevent blood sugar spikes by keeping people full longer.
  • Avoiding Artificial Additives: Certain emulsifiers and preservatives have been linked to metabolic disruptions. Clean-label formulations remove these unnecessary additives in favor of simpler, natural alternatives.
The Business Case for Clean Label Reformulation
For food manufacturers, investing in clean-label, diabetes-friendly products isn’t just a response to consumer demand, it’s a strategic opportunity. The global market for low-glycemic and functional foods is growing rapidly. Brands that proactively reformulate can build trust with health-conscious consumers while staying ahead of potential regulatory changes aimed at curbing sugar consumption.

The WHO’s urgent call for action suggests that governments may soon impose stricter guidelines on sugar content and food labeling. Companies that prioritize innovation now will be better prepared for future regulations and consumer expectations.
 
The increasing rate of diabetes is a wake-up call for both consumers and the food industry. As cases continue to rise, the demand for healthier, clean-label foods will only grow stronger. By embracing clean-label reformulation, manufacturers can support public health while driving business growth.
The future of food is cleaner, healthier, and better for everyone—and now is the time for brands to lead the way.
 
Contact Palmer Holland today to learn more about our clean-label offerings.
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