Guillermo Anguiano

Guillermo brings more than 17 years of sales, marketing, and business development experience across the chemical, automotive, and consumer goods industries. Throughout his career, he has led business development and growth initiatives across Mexico, Latin America, Central America, the Caribbean, and the Andean region. Most recently, Guillermo managed strategic chemical businesses including caustic soda, chlorine, and epoxy products, where he developed executive-level relationships with global customers such as Heineken, Coca-Cola, Sika, and Henkel. He previously held leadership roles in the automotive and consumer packaged goods industries, managing key relationships with companies including Ford, Nissan, Walmart, Costco, and HEB. Guillermo holds degrees in International Business and Psychology from Universidad del Valle de México in Querétaro and is also certified as a Diesel and Gasoline Engine Technician from CEDVA. Outside of work, he enjoys spending time with his family.