Palmer Holland Enhances Market Serviceability With Realigned Sales Team

Cleveland, OH – January 29, 2019 – Palmer Holland, a leading national specialty chemical and ingredient distributor of raw materials, announced today it has realigned its sales team forming a market-specialized sales force.

Up to this point, the Palmer Holland sales team was organized by regions designated purely upon geographic location. Moving forward, the realignment structures the sales team based upon market vertical: Agriculture, CASE, Health & Nutrition, Lubricants, and Plastics. This reorganization was guided by customer feedback uncovered during a 2018 Voice of the Customer (VOC) engagement project.

“The sales team, driven by market vertical team leadership, is specifically charged to meet principal growth objectives and deliver the needed service platforms to customers,” said Palmer Holland’s President, C. Bradley Steven. “Our realignment allows each account manager to focus on his or her individual area of the specialty chemical and ingredient industries. I am very excited about the heightened level of technical acumen, responsiveness, and service that will result from our efforts.”

“During the VOC project, our customers told us the most important attribute they expect in their account manager is ‘knows/understands my business and industry,’ said Palmer Holland’s Chief Innovation Officer, Charlie Laurie. “Aligning our sales team by market allows us to exceed our high technical and service standards to better provide customers and principals with singularly-focused industry knowledge.”

Customers can expect to receive increased technical insight accumulated through concentrated experiences as well as a higher level of product and application expertise from focused and specialized training. Principal partners will have the best of both worlds; specialized market-based sellers and the breadth of Palmer Holland’s national sales team in addition to the creation of a more manageable line of site to key sellers.

For more information, please contact your Palmer Holland Account Manager or email info@palmerholland.com.