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Home > News & Insights > Focus Chemical Lets New Brand Image Loose at STLE
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Focus Chemical Lets New Brand Image Loose at STLE

May 15, 2017

In early 2017, we rebranded Focus Chemical to renew its reputation as the nation’s leading manufacturer of high performance metalworking additives.
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Focus Chemical is geared up to have its presence undoubtedly noticed at this year’s STLE Annual Meeting.


For a long time, Focus Chemical’s brand image didn’t reflect its dedication to extreme flexibility in providing solutions to customers, unsurpassed technical knowledge shared directly from our chemists, and continuous development of unique chemistries to solve any of the industry’s metalworking fluid problems. In early 2017, we rebranded Focus Chemical to renew its reputation as the nation’s leading manufacturer of high performance metalworking additives.


Now that the 2017 STLE Annual Meeting is here, it is time to let the new Focus Chemical branding shine. Make sure you get your Focus Chemical branded bag with your STLE registration in Atlanta May 21-25, 2017. Chemists from Focus Chemical and Account Managers from Palmer Holland will be on site, so bring your metalworking questions!

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