Announcing Our New VP of Marketing and Southern Regional Sales Manager


Palmer Holland is pleased to announce that it has named Russ Bachman as Vice President of Marketing and Gus Munoz as Southern Region Sales Manager.

Russ Bachman brings more than 30 years of experience in the chemical industry to his new role. He has been with Palmer Holland since 1999 as an Account Manager and a Regional Sales Manager for the Central Region and the Southeast Region. Prior to Palmer Holland, Bachman was involved in chemical manufacturing for 21 years and was awarded the State of Ohio Institute of Advanced Manufacturing Science Environmental Clean-Up Honor in 1995. He is also a former president of the Cleveland Coatings Society.

Bachman’s key responsibilities will include defining and implementing sales tactics that accomplish and enhance Palmer Holland’s principal partners’ strategies. He will be heavily involved in the planning and executing of expansion strategies that directly influence Palmer Holland’s growth plan, which combats recent market consolidation within the manufacturing and distributor base. In Bachman’s new role, he will add an unrivaled depth of talent and resourcefulness that will help Palmer Holland continue to leverage its flexibility in order to find opportunities in the marketplace.

Gus Munoz joined Palmer Holland in 2013 as the Southwest Region Sales Manager and has over 20 years of experience in the industry. Through an upcoming realignment, he will become the Regional Sales Manager for the entire Southern Region which will include what is currently the Southeast, Southwest, and West Coast territories. His professional affiliations include all regional paint & coatings associations in Dallas, Houston, and Oklahoma, the Thermoset Resin & Formulators Association and the LIFT Institute of Food Technologies.

Munoz will be focused on building upon Palmer Holland’s successes in the Southwest and West Coast territories, expanding on new product lines, identifying new business potential, and continuing to be a great resource for new and transplanted sellers.

Palmer Holland is very excited to transition Bachman and Munoz into their new roles. They each have the industry expertise, energy, and exceptional leadership skills that will undoubtedly continue to fuel Palmer Holland’s growth.

For more information, please email or visit the Palmer Holland website at

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