Your Mainstream Guide to Vitamins and Minerals in Drinks

 

Drink your vitamins and minerals! Yes, I’ll repeat it for mainstream people, meaning people on the go, drinking their food has fast become the norm. But don’t let these drinks fool you because they pack a lot of punch.

Need some energy boost? Easy! Just look for drinks that have B-vitamins to keep you on the go. Are you looking to detox the body? Gulp some cold-pressed juices that are rich in Vitamins A, C, and E or simply A.C.E. Want to keep your bones strong and healthy, reach for a yogurt smoothie that has potassium, vitamin D, and calcium. Refueling and rehydrating is your choice? Then grab a drink with vitamin B12, magnesium, and potassium.

The key here is understanding your vitamins and minerals to achieve your goal better. A lot of beverage manufacturers are formulating and fortifying their drinks from fermented, brewed, to carbonated water to deliver a healthier and more promising product that is stable all through its shelf-life.

Overcoming Gaps in Nutrition with Vitamins and Minerals in Drinks

When it comes to meeting our daily nutritional needs, according to the US Dietary Guidelines, the emphasis is placed on the consumption of nutrient-dense whole food and drinks. In an ideal world where people don’t make poor food choices, eating whole foods should be enough to support optimum health. Whole foods are the key because the body can not make nutrients and minerals; instead, they have to come from food sources. These are called essential nutrients that play a vital role in daily bodily functions. Since we don’t live in an ideal world, and neither are we always making the right food decisions, obtaining these critical nutrients from fortified food and drinks helps individuals meet their daily nutritional needs.

Carefully Fortified and Crafted Beverages

Technologically challenging, crafting fortified beverages takes a lot of research and knowledge that take into consideration not only the flavors, nutrient content but also the functional nutrients like fiber and protein as well as interactions between ingredients and the overall stability of the product.

Take, for example, the fat-soluble vitamins which are vitamins A, D, E, and K. Since they are soluble only in fat, it presents a challenge to add them to water-based drinks. Vitamins are organic substances and are inherently unstable as a whole. They are very sensitive to oxygen, light, and heat. Thus, processing them and adding them to a drink needs considerable knowledge.

Aside from vitamins, some minerals are used to fortify drinks. Minerals are inorganic and don’t break down quickly when processed. However, interactions between minerals are rampant, and a solid understanding is vital in its usage and fortification of drinks. Further, some minerals boost another mineral’s efficacy. Some form of the minerals are less effective, and the more effective form can be a bit costly, but the most effective form should be of paramount choice.

And lastly, lifestyles and ages of the targeted market are also important. Example, a nutritional beverage targeted for an adult athlete can be toxic to a toddler. That’s why the concept for a fortified drink should be adequately developed with a variety of factors to consider.

Inspired by www.foodbusinessnews.net

Choose GrandFusion® Real Food Vitamins & Minerals for Your Drinks

GrandFusion® fruit and vegetable powders have revolutionized the functional food and beverage marketing by enabling food processors to easily add real vitamins and minerals from fruits and vegetables without impacting the taste or texture of their end product. Interested in learning more about how we do it? Download our guide to Formulating Functional Foods and Beverages!

 

NutriFusion-Guide-Functional-Foods-Beverages.pdf (4.4MB)

 

To learn more about Nutrifusion, click here.

Palmer Holland Welcomes Rechelle Huck to Health & Nutrition Team

Cleveland, OH – Effective April 15, 2019 – Palmer Holland Health & Nutrition is pleased to announce that it has named Rechelle Huck as Ingredient Consultant – Ohio Valley.

In her new role, Huck’s responsibilities will include developing and executing on Palmer Holland’s commercial strategies, interfacing with customers and principals, and driving profitable growth. Huck brings over 20 years of sales and commercial experience in the manufacturing and distribution segments for specialty ingredients, as well as an intimate knowledge of the extensive and diverse customer base throughout the region.

Huck currently resides near Indianapolis, IN and will be responsible for the entirety of the states of Ohio, West Virginia, and Kentucky. In addition to those, she will manage western Pennsylvania as well as most of Michigan and Indiana. She is an active member of the International Food Technology (IFT), Private Label Manufacturers (PLMA), and Professional Manufacturing Confectioners (PMCA) Associations.

Palmer Holland’s rapidly expanding line of specialty, on-trend, and label-friendly ingredients from global manufacturing leaders is key to solving unmet customer needs in the marketplace. “Rechelle’s commercial experience coupled with her strategic thinking and proven ability to deliver results make her the right person to help execute Palmer Holland’s strategic priorities and drive sustainable growth in the Ohio Valley,” said Bret Horace, Palmer Holland Business Director – Health & Nutrition.

For more information, please email info@palmerholland.com or visit the Palmer Holland website at www.healthandnutrition.palmerholland.com

Palmer Holland And Gold Coast Ingredients Form Partnership

Cleveland, OH – April 4, 2019 – Gold Coast Ingredients, a privately-held domestic manufacturer of natural colors and blends, appoints Palmer Holland Health & Nutrition as a national distributor for the United States.

Gold Coast Ingredients has a manufacturing facility in Commerce, CA as well as a research & development and distribution center in Santa Fe Springs, CA, which is staffed with senior flavor chemists, analytical chemists, and an in-house applications team.

“One of the most visible trends in today’s health & nutrition marketplace is the transition from artificial and synthetic colors to those produced from natural, sustainable, and renewable raw materials. Gold Coast helps customers address these trends with natural and organic plant, fruit, and vegetable extracts,” said Bret Horace, Business Director, Palmer Holland Health & Nutrition.

For more information, contact your Palmer Holland Health & Nutrition Ingredient Consultant or the Palmer Holland Health & Nutrition Technical Director, Charles Barber, at 630-729-4823 or cbarber@palmerholland.com. You can also visit the Gold Coast Ingredients landing page to learn more. 

About Gold Coast Ingredients
Gold Coast Ingredients is a privately held and operated, wholesale flavor and color manufacturer located in Los Angeles, California. Gold Coast is a GFSI and Organic Certified company offering Organic and Natural products available as liquids, powders, powder encapsulations, emulsions and advanced extractions to serve food and beverage manufacturers globally. Gold Coast also supplies custom, QAI Certified Organic, ISA Certified Halal, OU Certified or KOF-K Certified Kosher products upon request. For more information about Gold Coast Ingredients, please visit our website at www.goldcoastinc.com

AGRANA Fruit US and Palmer Holland Form Commercial Partnership

 

Cleveland, OH – March 5, 2019 – AGRANA Fruit, a world-class manufacturer of natural fruit solutions, appoints Palmer Holland Health & Nutrition as the national distributor for the United States.

Collectively, Palmer Holland and AGRANA Fruit US provide customers with innovative solutions for the dairy, ice cream, and bakery markets. The specialty food portfolio includes customized fruit, brown flavor, and savory preparations as well as systems that include additions for added taste and texture.

“Our new commercial partnership with AGRANA fits perfectly into our strategy of providing our customers with a portfolio of natural, clean-label, on-trend, and healthy formulation options. AGRANA Fruit’s global presence, strength of scale, and commitment to innovation make it the ideal partner for our customers and our company!” said Bret Horace, Sales Director, Palmer Holland Health & Nutrition.

AGRANA Fruit US has manufacturing facilities in Botkins, OH; Centerville, TN; Fort Worth, TX; and Lysander, NY as well as corporate offices and NPD in Brecksville, OH. These production plants and Palmer Holland’s warehouses are located in close proximity to customers which enables maximum freshness and the highest quality of the fruit.

For more information, contact your Palmer Holland Health & Nutrition Ingredient Consultant or the Palmer Holland Health & Nutrition Technical Director, Charles Barber, at 630-729-4823 or cbarber@palmerholland.com. You can also visit the AGRANA Fruit landing page to learn more. 

About Agrana
AGRANA Fruit is part of the Austrian AGRANA Group, listed on the Vienna Stock Exchange. With 28 production facilities worldwide and sales activities in more than 80 countries, it is the leading producer for fruit preparations globally. Every year, an international network of R&D experts develops around 850 new and innovative products in close collaboration with its customers. The AGRANA Group is also a major producer of fruit juice concentrates in Europe, a key manufacturer of custom starch products and bioethanol as well as one of today’s leading sugar companies in Central and Eastern Europe.