Palmer Holland Enhances Market Serviceability With Realigned Sales Team

Cleveland, OH – January 29, 2019 – Palmer Holland, a leading national specialty chemical and ingredient distributor of raw materials, announced today it has realigned its sales team forming a market-specialized sales force.

Up to this point, the Palmer Holland sales team was organized by regions designated purely upon geographic location. Moving forward, the realignment structures the sales team based upon market vertical: Agriculture, CASE, Health & Nutrition, Lubricants, and Plastics. This reorganization was guided by customer feedback uncovered during a 2018 Voice of the Customer (VOC) engagement project.

“The sales team, driven by market vertical team leadership, is specifically charged to meet principal growth objectives and deliver the needed service platforms to customers,” said Palmer Holland’s President, C. Bradley Steven. “Our realignment allows each account manager to focus on his or her individual area of the specialty chemical and ingredient industries. I am very excited about the heightened level of technical acumen, responsiveness, and service that will result from our efforts.”

“During the VOC project, our customers told us the most important attribute they expect in their account manager is ‘knows/understands my business and industry,’ said Palmer Holland’s Chief Innovation Officer, Charlie Laurie. “Aligning our sales team by market allows us to exceed our high technical and service standards to better provide customers and principals with singularly-focused industry knowledge.”

Customers can expect to receive increased technical insight accumulated through concentrated experiences as well as a higher level of product and application expertise from focused and specialized training. Principal partners will have the best of both worlds; specialized market-based sellers and the breadth of Palmer Holland’s national sales team in addition to the creation of a more manageable line of site to key sellers.

For more information, please contact your Palmer Holland Account Manager or email info@palmerholland.com

 

Presenting a New Site To Improve Manufacturers' Market Growth

 

We are excited to announce we have launched a new website, http://www.palmerholland.com/work-with-us, dedicated to the implementation of sales and marketing programs for chemical manufacturers.


Now more than ever, manufacturers have an intense need to accelerate sales growth and gain market transparency. We continue to study buyer behaviors and how changes in that behavior have impacted the specialty chemical business in order to help manufacturers improve sales results and expand market visibility.    


“There is no longer one standard approach. Today's buyer interacts with suppliers and prospective suppliers through communication avenues that did not exist a few years ago,” said Mark Riemann, Vice President of Marketing. “Unlike our competition, we combine multiple sales channels with in-depth market intelligence to give clients actionable data on market trends and opportunities.”


The new website illustrates our continuous efforts to offer manufacturers customized solutions to reach new and existing customers. “Our clients report they have twice the speed to prospective customers on new projects and 8-11% faster market growth when Palmer Holland works alongside their sales team,” said Riemann.


Visit our new supplier improvement page for more information on how we can help you achieve your sales goals.

North America Continues to Dominate Microspheres Market

 

Posted April 22, 2016 on http://www.ceramicindustry.com

Click here to view article from original source.

 

The global microspheres market is expected to reach $5.52 billion by 2020, growing at a compound annual growth rate (CAGR) of 10.5%, according to a recent report from Technavio. North America is the biggest market for microspheres, as the materials offer better process control and enhance the efficiency of operations. The U.S. is the top consumer of all types of microspheres products in North America. Though the market in North America is significant, it is still growing at a good pace because of the increase in demand of current and emerging applications such as construction composites, biotechnology, and medicine.


“North America accounts for about 43% of the global microspheres market,” said Chandrakumar Badala Jaganathan, lead analyst. “Construction composites hold the majority of the share in the North American microspheres market while the medical technology markets have been experiencing maximum growth.”


Europe accounted for about 29% of the global microspheres market in 2015. The microspheres market in Europe generated revenues of $970 million in 2015 and will likely reach $1.58 billion by 2020. 


The major applications of microspheres in Europe are in the manufacturing and medical industry. Germany is the leading country for microsphere consumption in Europe. The microspheres market in Russia is anticipated to experience high growth during the forecast period. 


The microspheres market is experiencing a boom, especially in India and other emerging economies in the Asia-Pacific market, due to massive spending on infrastructure and the flourishing manufacturing industry. The high demand is primarily for the development and modernization of infrastructure and in existing and emerging applications in the construction sectors. Technavio expects the demand from manufacturing and medical industries for microspheres in the emerging economies in Asia-Pacific to bode well for the market. Australia, China and India are the major revenue contributors to the market in APAC. 


The microspheres market is in its infancy stage in Central and South America. This region is experiencing high growth due to increased infrastructure spending and low base effect. Central and South America offer significant prospects for manufacturers establishing their manufacturing bases and sales offices because of the regions’ flourishing oil and gas industries. 


“Construction composites hold the majority of the share in the microspheres market in Africa, Central and South America, and the Middle East, while the medical technology markets have been experiencing maximum growth,” said Jaganathan. 


For more information, visit www.technavio.com